Here are some tips for improving your social media presence beyond the scope of search engine marketing:
- Analyze your content critically to improve its quality and ability to engage your target audience – if you need a second set of eyes to guide you, we can help
- Create specific plans to post content on each social media channel; random tweets, posts, videos, and pictures are fine if you’re having fun, but you need a defined business strategy to ensure your SMM is producing results
- Provide content consistently, but don’t spam your audience
- Use hashtags strategically
- Publish posts on Facebook, LinkedIn, Twitter and Google+; while these platforms are not as popular for younger consumers, they are ideal for Business-to-business (B2B) engagement and attracting leads
- Ensure that all of your actions on your social media platforms provide a way for your target audience to connect with you (either through a high-quality backlink or a path to visit your website)
Lead clients to your business with proven internet marketing strategies.
Is a SMM Campaign Worth the Investment?
If you own a new business (or lead the company’s online marketing efforts), and wish to target a specific demographic/user, SMM is a logical choice for you.
New businesses need to offset their operating expenses as well as facilitate business growth. One of the quickest ways to achieve these goals is to build a social media following on the right platform(s); this will result in more potential clients contacting you (with the opportunity to generate sales).
Depending on several factors, such as your industry and target audience, we will work together to create an effective SMM campaign for your business.
How do I Choose the Right Social Media Platform for SMM?
Similar to SMO, it does not benefit your business if you devote time and energy into the wrong social media channel for your SMM strategy, even if you post engaging ads or sponsored content.
For example, Facebook would be more effective for a small floral business than LinkedIn; however, a B2B company is better suited to advertising on LinkedIn than Facebook.
We can also advise you whether or not you should use a cross-device strategy (sending messages and advertisements to targeted audiences across multiple social media platforms or devices). This tactic may be beneficial to reach your audience when and where they are ready to engage with you to grow your brand.
Ready to get started on your SMM strategy? Call us for a free consultation!
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